Diet Prada ™ on Instagram: "Kourtney Kardashian's latest venture? Sustainability ambassador for Boohoo, the UK-based fast fashion retailer that was named one of the least sustainable fashion brands by the UK Parliament's Environmental Audit Committee in 2019, and was found to be paying Leicester garment workers £3.50 an hour the following year. The 46-piece collection, which will include vintage pieces and new designs made from recycled fabrics, will reportedly be priced between £5 to £75 (about $6 to $86).⠀⠀⠀⠀⠀⠀⠀⠀⠀ The partnership will also be accompanied by an investigative series where KKB will share insights into sustainable practices from industry experts. In a statement, the reality TV star said that when initially approached by the brand, she “was concerned about the effects of the fast fashion industry on our planet,” but said Boohoo responded with excitement at the prospect of incorporating sustainability into the line.⠀⠀⠀⠀⠀⠀⠀⠀⠀ Had KKB done her research though, she would also have found that a joint follow up report in 2021 by Labour Behind the Label, ShareAction, and the Business & Human Rights Resource Centre declared that Boohoo had failed to meaningfully improve the worker protections of their supply chain. The organizations cited "low prices paid by Boohoo, its encouragement of price competition among suppliers and demand for short order times" as "drivers for illegally low wage payments and poor working conditions,” as reported by The Guardian.⠀⠀⠀⠀⠀⠀⠀⠀⠀ While it sounds great that any member of the notoriously unsustainable Kardashians would pick up this cause, the execution leaves much to be desired. KKB also stated wanting to use her voice to “share actionable tips with consumers on how we can play our own part”—well, KKB, the first step is consuming less. Using massive celebrity influence to sell more stuff will never be the solution, no matter how much recycled material is used. We all know that the most sustainable garment is the one you already own.•#boohoo #sustainability #fastfashion #kourtneykardashian #kkw #kuwtk #kravis #landfill #reuse #ecofashion #fashion #upcycle #recycle #vintage #dietprada" | Zootzle
