Mo News on Instagram: "Gary Pilnick, the Chairman and CEO of Kellogg, suggested that consumers eat cereal for dinner in order to fight rising food costs, causing backlash online.Pilnick made the comment on CNBC on February 21 after a Wall Street Journal report found that Americans spend 10% or more of their income on food. The segment dove into how Americans are adjusting to higher prices and how brands like @kelloggsus can help. “If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable,” Pilnick said, claiming that it could help a “consumer under pressure” because the price of a bowl of cereal with milk and fruit “is less than a dollar.”@carl.quintanilla asked Pilnick if he thought the controversial suggestion had the “potential to land the wrong way.”“We don’t think so,” said Pilnick. “In fact, it’s landing really well right now...It turns out that over 25 percent of our consumption is outside the breakfast occasion. A lot of it’s at dinner. And that occasion continues to grow.”On social media, the comment has received a fair share of criticism. One viewer suggested that perhaps they “eat the rich” instead.“Hearing wealthy folks put a marketing spin on poverty is wild,” another viewer commented under a clip of the segment.@businessinsider **Mo News uses Snapstream to monitor live video feeds and channels for quick clipping. If your business needs access to digital TV /video feeds, see link in bio**" | Zootzle
